Freelancing Foundations

47mBeginner2020-01-22

Authors

Jay Clouse

Writer and Entrepreneur from Columbus, Ohio

Course details

Successful freelancing requires more than great work. Join Jay Clouse, creator of Freelancing School, as he teaches the essential skills required for building a successful freelancing business. Jay walks through the foundations of setting up an independent company including setting prices, creating proposals, what to include in contracts, and invoicing. He covers best practices for marketing as a freelancer, closing sales, and tips for dealing with clients. Jay also discusses what it takes to be a full-time freelancer.

Learning objectives
Essential freelancing skills
Pricing services
Managing time
Why contracts are essential
Creating and sending an invoice
Marketing as a freelancer
Communicating with clients
Creating a proposal
Handling common issues
Finding clients
Using a customer relationship management (CRM) tool
Making freelancing a full-time job

Skills covered

FreelancingSmall Business FinanceSmall Business and EntrepreneurshipFinance and AccountingFoundations

Concepts

0. Introduction

01 - The essential skills of freelancing
02 - Building a freelancing mindset

1. Business Basics

03 - Creating a budget
04 - Managing your time
05 - Why you need a contract
06 - Creating and sending an invoice

2. Marketing Yourself

07 - Marketing yourself as a freelancer
08 - Pricing your services
09 - Using testimonials and case studies

3. Communicating with Clients

10 - Effective client communication
11 - Creating a proposal
12 - How to raise your rates
13 - Handling scope creep
14 - How to say no to clients

4. Selling Your Work

15 - Targeting, messaging, and frequency
16 - Daily activities to find clients
17 - How to use a CRM
18 - Creating advocates and getting referrals
19 - Increasing your close rate

Conclusion

20 - Making freelance full time