Employee to Entrepreneur

1h 27mGeneral2023-08-28

Authors

Samantha Bennett

Best-Selling Author and Communications Consultant

Madecraft

Full-Service Learning Content Company

Course details

Take control of your future and learn how you can make the transition from an employee to an entrepreneur. In this course, best-selling author and communications consultant Sam Bennett shows you a step-by-step method for taking a leap and becoming an entrepreneur. Regain your power by being your own boss and learning the basics of evaluating, decision-making, action-planning, and executing a business plan. Gather insights on how to develop your mindset, take your business live, get past your fears, and expand your network more effectively. Sam shares pointers drawn from professional experience to help you start small, grow, and scale, positioning your brand, communicating your value, and building relationships and competitive advantage as you go.

Skills covered

EntrepreneurshipSmall Business and EntrepreneurshipOne-Off

Concepts

0. Introduction

01 - Regaining your power

1. Developing a Prepared Mindset

02 - Recognizing your readiness
03 - Identifying your reservations
04 - Your starting point
05 - Elevating your self-awareness

2. Generating Your Business Idea

06 - Ideas need to solve problems
07 - Leaning into strengths and passions
08 - Ensuring marketability

3. You May Not Need a Business Plan

09 - Get it off the ground
10 - Staying lean and iterating

4. Getting Your Business Live

11 - Setting up business systems
12 - Building your company website
13 - Creating your financial structure
14 - Scheduling your workflow
15 - Getting out of your own way
16 - Overcoming your pricing shyness

5. Growing Your Entrepreneurial Network

17 - Having conversations on social media
18 - Leveraging in-person networking
19 - Networking do's and don'ts

6. Positioning Your Brand

20 - Building a competitive position
21 - Gaining brand visibility
22 - Stages of customer awareness

7. Communicating with Potential Clients

23 - Communicating your value
24 - Overcoming objections
25 - A confident close

8. Becoming Business Savvy

26 - Emphasize continued learning
27 - Business 101
28 - Thinking bigger

Conclusion

29 - Go crush it