Email Marketing: Strategy and Optimization

Course details

Email marketing is a crucial aspect of any marketing strategy, and email is still one of the most effective ways to engage with your customer. In this course with instructor Virginia O’Connor, learn how to refine the essential types of emails, examine how each fits into your objectives, and optimize every aspect of email marketing strategy—from timing to subject lines and personalization. Discover how to optimize your email messages from copy, to images, to footers, to CTAs. Wrap up by learning how to monitor and adjust your strategy to best meet your goals.

Concepts

0. Introduction

01 - Discover the power of email marketing

1. Fit Email into Any Marketing Plan

02 - Support your customer journey
03 - Use personas to personalize email
04 - Create an email marketing calendar
05 - Optimize audience engagement
06 - Support your social media strategy

2. Optimize All Types of Emails

07 - Start with the data
08 - Welcome and onboarding emails
09 - Digital nudges with email
10 - Transactional emails
11 - Reengagement emails

3. Optimize Email Content

12 - Enrich your email copy
13 - Writing great email subject lines
14 - Learn the art and science behind email images
15 - Develop powerful email calls to action
16 - Learn the importance of email footers
17 - Master personalization

4. Optimize Audience

18 - Send messages at the best time
19 - Master list segmentation
20 - Respond strategically to unsubscribes
21 - Monitor email audience data

Conclusion

22 - Continuing to hone your email marketing skills

Email Marketing: Strategy and Optimization

Authors

Virginia O'Connor