Email Marketing: Drip Campaigns

41mBeginner2023-01-25

Authors

Sam Dey

Consultant and Instructor Specializing in Digital Marketing

Course details

Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. Email drip campaigns are effective for your lead generation operation, managing abandoned carts, and sharing news of your products in engaging ways. Marketing expert Sam Dey shares tips and tricks for running successful email drip campaigns. He shows you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. He also explains how to reengage with unsubscribers, manage disengaged subscribers, and other strategies that can help you retarget your customers with marketing automation.

Skills covered

Email MarketingMarketingDeep Dive (X:Y)

Concepts

0. Introduction

01 - Drip campaigns and email automation

1. Email Marketing Sequences

02 - Lead generation and segmentation
03 - Reengaging with unsubscribers
04 - Managing unopened emails
05 - Selling through email

2. How to Create Your Sales Funnel

06 - Creating effective landing pages
07 - Exploring a sales funnel
08 - Navigating and selecting CRM software

3. Omnichannel Marketing Campaigns

09 - What is a multi-channel campaign
10 - Navigating SMS and drip campaigns
11 - Retargeting on social media
12 - Using push notifications

4. On-Site Tracking

13 - Setting up abandoned-cart emails
14 - Using website pop-ups
15 - Retargeting techniques
16 - Leveraging a recommendation engine

Conclusion

17 - Drip campaign optimization