Ecommerce Marketing with Generative AI

While generative AI is reshaping the ecommerce marketing landscape, the old adage that “the customer is always right” is more relevant than ever. How can you integrate AI tools and AI-generated creative content into your marketing workflow and still build and maintain trusted customer relationships? In this course, digital communication strategist Martin Waxman guides you through integrating AI strategically throughout your marketing workflow to achieve your business goals, from ideation to creation, execution, and customer engagement.

Learning objectives
Integrate generative AI tools into your ecommerce marketing workflow to enhance productivity and creativity.
Leverage AI-powered copywriting, visual design, and content creation to develop compelling ecommerce marketing materials.
Optimize customer outreach using AI-generated personas, chatbots, and personalized ad campaigns.
Develop a strategic plan to implement generative AI in your ecommerce marketing efforts to drive business growth.