Doing Good to Build a Profitable Business

Course details

Authenticity, values, transparency, and purpose—these are all terms that are widely used in the business world. And research has shown that they work to drive employee engagement, profitability, and overall success. But how do you intentionally weave them all together to "do good" across the board in your business? Instructor Justin Ahrens has done it in his own business and, in this course, he shares his approach with you, providing tactics to help you move your best intentions of "doing good" into real-life practice. Discover how to create a more caring, positive work culture, serve others, and identify and attract your ideal clients.

Learning objectives
Defining good in business
Providing good leadership
Building everyday practices for good business
Using a positive perspective at work
Being authentic and true in the work that you do
Using a mission to drive engagement
Attracting more of your ideal clients

Concepts

0. Introduction

01 - Doing good is an advantage for your business
02 - Embedding good at the core of your business

1. What Does It Mean to Be Good in Business

03 - Defining good in business
04 - Serving others
05 - Making a bigger impact
06 - Providing good leadership

2. Good Makes Your Work Better

07 - Building everyday practices for good business
08 - Using a positive perspective at work
09 - Being authentic and true in the work you do

3. How Good Impacts Your Culture

10 - The ingredients of a positive culture
11 - Using a mission to drive engagement
12 - Building a team that is already aligned
13 - Creating a caring culture
14 - Evaluating where to start to get better

4. A More Authentic Way to Get Clients

15 - What makes a good client for you
16 - What corporate criteria do you have to find the right clients
17 - How you can attract more of your ideal clients

Conclusion

18 - Next steps to be a force of good

Doing Good to Build a Profitable Business

Authors

Justin Ahrens