Direct Mail Marketing

Course details

Direct mail marketing is more than just stuffing envelopes. In fact, direct mail (which is both inexpensive and easy to systematize) is the backbone of lead generation! In this course, learn how to build a scalable direct mail marketing system to boost your lead flow. Get step-by-step instruction on how to acquire leads through a targeted local mailing list, use direct mail to build an invisible selling machine, budget and craft a scalable direct marketing campaign, and much more. If you’re ready to build an invisible selling machine—and put your lead flow on autopilot—then this course can help you get started.

Concepts

0. Introduction

01 - An introduction to the definitive system of direct mail marketing

1. The Power of Direct Mail Marketing

02 - Why direct mail marketing is a go-to for acquiring new leads
03 - How outsourcing can be highly effective

2. Crafting Your Budget

04 - Allowing yourself to excel through the budgeting phase

3. Finding Your Target Market

05 - How you can determine who your audience is
06 - Acting on potential list types in targeting

4. List-Providing Services and How They Work

07 - How to develop long lists quickly

5. Finding Mailing Lists for Your Market

08 - Looking for lists for absentee owners, probates, and inherited properties
09 - Finding lists for re-foreclosure, notice of default, expired listings, and others

6. Collecting Leads and Following Up for Maximum Market Growth

10 - Growing your opportunities through hiring a call center
11 - Using Google Voice
12 - Using a website squeeze page

7. Getting Started with Campaigns

13 - Hiring help
14 - Using full-service vendors to excel
15 - Common forms of postage and how to expedite shipping

8. Types of Direct Mail Correspondence

16 - Effectively reaching people with postcards and yellow letters
17 - Handwritten and professional letters

9. Six Major Components of a Direct Mail Letter

18 - Must-have components

10. Tracking Your Campaigns and ROI

19 - Making informed decisions
20 - Determining how much time it takes to get a return
21 - Necessary resources to make your company land on top

Conclusion

22 - Why direct mail marketing is king of business communications