Digital Strategy
1h 9mAdvanced2020-01-10
Authors
Anil Gupta
Leading expert on strategy, globalization, and entrepreneurship
Haiyan Wang
Managing Partner of the China India Institute
Course details
Digital disruption is changing every business. Only a decade ago, the auto industry was well-defined by players such as GM, Ford, and Toyota. Today, these companies compete with newcomers such as Uber and Lyft, which sell transportation services—not cars. Similar dynamics are playing out in retail, banking, education, and even construction. This course examines how digitization reshapes the opportunities and threats facing companies—and how you can harness the power of digitization to win. Join Anil Gupta and Haiyan Wang to learn how to develop your own digital strategy. Discover how to harness artificial intelligence, use new platforms to beat the competition, and digitize products, services, and other elements of the value chain: design, development, sourcing, production, and distribution.
Skills covered
Business StrategyBusiness Analysis and StrategyLeadership and ManagementDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - The opportunity of digital disruption
- 02 - Beware the digital lipstick syndrome
1. Digital Strategy - Foundational Ideas
- 03 - Rethinking strategy in the digital era
- 04 - Think of digital disruption as a gift
- 05 - Start with customer obsession
2. Digital Innovation
- 06 - Building purely digital products and services
- 07 - Digitizing existing products and services
- 08 - Digitizing your value chain
3. Platforms and Ecosystems
- 09 - Embracing the new era of ecosystems
- 10 - Competing via or on platforms
- 11 - Harnessing the wisdom of crowds
4. Artificial Intelligence
- 12 - What is AI and where is it headed
- 13 - Harnessing AI for competitive advantage
- 14 - Avoiding biases and other pitfalls
5. Building a Digital Culture
- 15 - Becoming an agile organization
- 16 - The key takeaways
Related courses
- Digital Technologies Case Studies: AI, IOT, Robotics, Blockchain
- Data Strategy
- Digital Marketing Foundations
- Mastering the Business of Consultancy: Strategy, Marketing, and Client Success
- UX Research: An Audience Segmentation Case Study
- Innovating Business Models for the AI Era
- The Ultimate Guide to B2B Digital Marketing
- Become a Digital Trust & Safety Leader
Related learn paths
- Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate
- Generative AI for Marketing Professional Certificate by the American Marketing Association
- Master Digital Marketing
- AI Essentials for Marketers
- Building ChatGPT Skills for Marketing
- Advance as a Digital Marketing Specialist
- The Top Skills Marketing Professionals Have Right Now
- Develop Your Marketing Skills