Digital Release and Promotion Strategies for Musicians
59mBeginner2016-01-15
Authors
Evan Sutton
Music Producer, Engineer, Composer, and Sound Programmer
Course details
The biggest issue musical artists face is how to get people to hear and purchase their music. Luckily, today's digital platforms offer a variety of ways to engage new customers and longtime fans. In this course, author Evan Sutton explains the best practices for self-releasing and promoting music online. He begins by discussing how to ready a release for online distribution, including mastering, ISRC codes, online aggregators, and setting release dates. He moves into online promotional strategies, including blogs, press releases, free download strategies, exclusives, and streaming options.
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
Learning objectives
Readying your finished tracks for mastering
Self-mastering vs. working with a mastering engineer
Choosing an online aggregator
Setting a release date
Targeting blogs that fit your brand
Writing a press release
Using social media
Sending promotional emails
Maintaining a connection with your audience
He then discusses email-marketing strategies for capturing contact information, scheduling emails, and working with email marketing platforms like MailChimp. He wraps up the course talking about maintaining momentum with an audience, including consistency in promotion, audience interaction, horizontal networking, and hiring third parties to assist in the project.
Learning objectives
Readying your finished tracks for mastering
Self-mastering vs. working with a mastering engineer
Choosing an online aggregator
Setting a release date
Targeting blogs that fit your brand
Writing a press release
Using social media
Sending promotional emails
Maintaining a connection with your audience
Skills covered
Music BusinessSmall Business and EntrepreneurshipAudio and MusicPersona
Concepts
0. Introduction
- 01 - Welcome
1. Readying a Release for Online Distribution
- 02 - Readying your finished tracks for master
- 03 - Self-mastering or choosing a mastering engineer
- 04 - Registering for and implementing ISRC codes
- 05 - Choosing an online aggregator I - Overview of royalty structures
- 06 - Choosing an online aggregator II - Targeting your market with specific online retailers
- 07 - Setting a release date and scheduling exclusivity with one outlet
2. Online Promotional Strategies
- 08 - Targeting music blogs to fit with your brand
- 09 - Building relationships with bloggers and writers
- 10 - How to write a press release
- 11 - Setting up a free download strategy
- 12 - Free streaming guidelines
- 13 - Using social media to promote a release
3. Email and Ongoing Promotional Strategies
- 14 - Building buzz with email
- 15 - Working with MailChimp
4. Maintaining Momentum with Your Audience and Network
- 16 - The importance of consistency in promotion
- 17 - Audience interaction via social media and contests
- 18 - Horizontal networking
- 19 - Hiring third-party contractors
- 20 - Stop waiting. Choose yourself.
Conclusion
- 21 - Next steps
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