Developing a Fundraising Video for Nonprofits

Creating an effective fundraising video is a powerful way to engage your members and grow your reach. Learn how to make your own compelling fundraising videos for your nonprofit. This course is all about identifying the story behind your organization and communicating your message—and your big ask—in a way that resonates with the public. Instructor Steph Belsky, founder of content consultancy Lucid, explains how to craft a storyline, speak to your audience, make your video engaging, create a call to action, and make a production plan. Plus, learn how to promote your final product to your followers and new fans alike.

Topics include:
- Developing your story
- Defining your audience
- Writing the script
- Creating a call to action
- Planning your product
- Making your video viral