Develop Your Personal Brand in Tech with LinkedIn

Having a strong personal brand can help you stand out from competitors and colleagues and attract relevant opportunities. The value of data is now well recognized, and the value of data professionals has increased substantially. As more individuals join the tech field, competition increases and therefore it’s even more important now to focus on building a brand to help you stand out from peers. In this course, Kate Strachnyi, a data professional who has built an online community and a large social media following, teaches you how to develop your own personal brand with LinkedIn to help you distinguish yourself in an increasingly crowded field of qualified professionals. She covers the benefits of having a personal brand on LinkedIn, shares tips for creating your profile, and explains the various types of content that you can create and share in support of building your brand.