Designing a Business Card
1h 5mIntermediate2015-01-06
Authors
Nigel French
Graphic Designer, Author, Artist, Trainer
Course details
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from font choice to paper stock—so you can create a business card that is at once eye-catching and functional. He walks through what information to include, size and format considerations, and printing options. He also demonstrates how to set up a template and incorporate typography and imagery. Then he segues into two hands-on projects: a business card for a graphics design company and another for a coffee shop. These projects will help you understand how to apply the principles of good design in real-world context.
Learning objectives
Examining how layout, typography, and other elements add to a design
Incorporating imagery
Choosing paper stock
Using common business card sizes and formats
Printing options
Positioning logos and text
Preparing a business card for print
Learning objectives
Examining how layout, typography, and other elements add to a design
Incorporating imagery
Choosing paper stock
Using common business card sizes and formats
Printing options
Positioning logos and text
Preparing a business card for print
Skills covered
Brand ManagementPersonal BrandingInDesignCareer DevelopmentProjectMarketingAdobe
Concepts
0. Introduction
- 01 - Welcome
- 02 - Using the exercise files
1. The Elements of a Business Card
- 03 - What to include on a business card
- 04 - The layout of a business card
- 05 - The typography of a business card
- 06 - The alignment of elements on a business card
- 07 - Choosing paper
- 08 - Choosing colors
- 09 - Adding texture
- 10 - Incorporating imagery
2. Taking a Closer Look at Business Cards
- 11 - Business card sizes and formats
- 12 - Which tools to use
- 13 - Printing options
- 14 - Printing effects
- 15 - Unusual business cards
3. Designing a Business Card for a Design Company
- 16 - Setting up the business card document in InDesign
- 17 - Positioning the logo and text
- 18 - Designing the reverse side
- 19 - Finessing the type
- 20 - Adding a QR code
- 21 - Preparing the business card for print
4. Designing a Business Card for a Coffee Shop
- 22 - Setting up the business card document in Illustrator
- 23 - Positioning the logo and text
- 24 - Adding the background texture
- 25 - Creating a second artboard for the reverse side
- 26 - Finessing the text
- 27 - Creating a print-ready PDF
Conclusion
- 28 - Goodbye