Design Thinking: Design for New Experiences
1h 26mBeginner2025-01-15
Authors

Skillshare

Jason Severs
Course details
What if you could redesign everything around you? In this 90-minute class, frog executive creative director Jason Severs reveals how to think creatively and purposefully about how you organize, arrange, and improve your everyday experience.
Covering research, ideation, storytelling, and strategy, Jason shares tactics for designing new experiences. To help you put everything in practice, you'll be challenged with a special class project: redesigning a grocery store and creating "before" and "after" journey maps that communicate your overall design strategy. This class is perfect for designers, professionals, and anyone interested in transformation and social change. Get ready to revolutionize the way you think and unlock the potential of every experience.
Covering research, ideation, storytelling, and strategy, Jason shares tactics for designing new experiences. To help you put everything in practice, you'll be challenged with a special class project: redesigning a grocery store and creating "before" and "after" journey maps that communicate your overall design strategy. This class is perfect for designers, professionals, and anyone interested in transformation and social change. Get ready to revolutionize the way you think and unlock the potential of every experience.
Skills covered
Design ThinkingUser ExperienceGraphic DesignOne-Off
Concepts
0. Introduction
- 01 - From design thinking to design action
- 02 - Setting the stage
1. Core Idea - Discover
- 03 - The discovery process
- 04 - Research - Big ideas and tactics for interviews
- 05 - Research - Observations
- 06 - Synthesis - Organizing insights
2. Journey Mapping and Ideation
- 07 - Journey mapping
- 08 - Ideation - Questions and random entry
- 09 - Ideation - Design and emotion
3. Telling the Story
- 10 - Storytelling - Communicating for resonance
Conclusion
- 11 - Next steps
Related courses
Related learn paths
- Exploring a Career in User Experience Design
- Master Digital Transformation
- Exploring a Career in Interaction Design
- Stay Competitive Using Design Thinking
- Human-Centered Leadership for Senior Managers and Senior Leaders
- Advance Your Skills as a User Experience Researcher
- Leadership Effectiveness in Global Organizations
- Create and Deliver Engaging Presentations