Defining and Segmenting Competition

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need other recognize as an opportunity. In this course, you can learn how to delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

Learning objectives
Why do you need competitors?
Identifying companies that are competitors
Dealing with too many and too few competitors
Identifying categories that competitors claim
Identifying opportunities within segments