Creating Significance: Choosing to Do Our Best Work

Course details

Ever wondered how to become more active and committed to creating innovative, significant work? Entrepreneur and best-selling author Seth Godin shares insights you can put into practice, regardless of your current role or level of experience, to start building a more cocreative, future-ready organization.

Gather insights and practical advice on applying the five principles of significant work: cultivating the right conditions to do work that matters; making choices more deliberately; acting as a leader, not just a manager; embracing ambiguity; and developing essential skills to succeed. Along the way, find out what it takes to move away from the fear-based status quo of hierarchical leadership, so you can stay focused on more meaningful work in the long run and inspire everyone on your team to want to lead.

Concepts

0. Introduction

01 - How to engage with work
02 - Work isn't working
03 - The five principles of significant work

1. Principle 1 - Significant Work Is the Future

04 - Creating the conditions to do work that matters
05 - Moving past industrialism

2. Principle 2 - Significant Work Is a Choice You Make

06 - Making the choice to do significant work

3. Principles 3 - Significant Work Requires Leaders, Not Managers

07 - Page 19 thinking
08 - Standards instead of obedience
09 - Enrollment instead of coercion

4. Principle 4 - Significant Work Requires Ambiguity

10 - Withholding definition
11 - Avoiding false proxies

5. Principle 5 - Significant Work Requires Essential Skills

12 - Earning the blue card

Conclusion

13 - The song of significance
14 - Getting to the moon together

Creating Significance: Choosing to Do Our Best Work

Authors

Seth Godin