Creating Marketing Objectives

Marketing objectives are the culmination of all of your marketing activities. But you must set concrete and measurable objectives to know whether you’ve successfully achieved your goals. This course explores the different between weak and strong objectives and ideas for types of objectives to set. It also includes a workshop that prepares you for drafting marketing objectives for your own business. Types of objectives explored include pricing, awareness and branding, social media, site traffic, sales growth, market share, and more.

Learning objectives
Creating concrete objectives
Boosting your marketing effectiveness
Creating objectives that guide your actions
Deciding on a budget to invest in demand-creation programs