Creating Effective Video Product Shots
1h 17mBeginner2022-08-02
Authors

Rachel Longman
Senior Producer at RHED Pixel

Jake Cross
Production Manager at RHED Pixel
Course details
Are you trying to create enticing product shots to stand out and drive sales? From social media to app advertising and targeted placements to in-store displays, tabletop shooting gives you an inviting perspective of a product, along with the finer points of studio quality. It also gives you full control of how your audience views and perceives the product, if you shoot it just right. In this course, join Rachel Longman, an experienced producer and director, and Jake Cross, a videographer and editor, as they share tips and techniques for creating beautiful product shots. Explore tactics to get the most out of movement, lighting, composition, and backgrounds to help keep your clients coming back for more, over and over again.
Skills covered
Product PhotographyPhotographyOne-Off
Concepts
0. Introduction
- 01 - What is in this course
1. Things to Consider First
- 02 - Know your product
- 03 - Know your target demographic
- 04 - Know your marketplace
2. Creating Product Shots in the Studio
- 05 - Live-action vs. tabletops in a studio
- 06 - Building a home studio
- 07 - Choosing a background
- 08 - Tips and tricks when shooting products in a studio
3. Adding Movement to the Products
- 09 - What is the product s size and shape
- 10 - Shooting product shots with a turntable
- 11 - Why use a hand model
- 12 - When to use stop motion
4. Adding Movement to Your Camera
- 13 - Adding movement when using a tripod
- 14 - Adding movement when using sliders
- 15 - Adding movement when using jibs
5. What to Shoot Product Shots With
- 16 - What camera should you use
- 17 - Using prime lenses
- 18 - Using zoom lenses
- 19 - Using macro lenses
6. Tricks for Shooting Product Shots
- 20 - Shooting the products upside down
- 21 - Shooting products in reverse
- 22 - Shooting products in slow motion
- 23 - Speed ramping
- 24 - Shooting products with green screen
7. Lighting Product Shots
- 25 - Basic lighting setup for products shots
- 26 - Reflections in products shots
- 27 - Moving lights instead of the products or camera
Conclusion
- 28 - Goodbye
Related courses
- Storytelling for Business Video
- After Effects: Creating a MOGRT (Motion Graphics Template)
- Unreal Engine: Motion Graphics Techniques
- SOLIDWORKS: Sheet Metal Design
- Google Workspace Hacks: Unlocking Digital Productivity
- Creating Engaging Training with Microsoft Tools and AI
- Developing a Fundraising Video for Nonprofits
- Unreal: Architectural & Industrial Visualization
Related learn paths
- Explore Motion Graphics and Visual Effects
- Explore a Career in Product Management
- Prepare for Digital Accessibility
- Prepare for the Google Associate Android Developer Certification
- Develop Your Content Creation and Campaign Skills for Marketing
- Explore a Career as a Sales Representative
- Advance Your Content Marketing Skills
- Getting Started as a Business Analyst