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Creating Effective Video Product Shots

Creating Effective Video Product Shots

1h 17mBeginner2022-08-02

Authors

Rachel Longman

Rachel Longman

Senior Producer at RHED Pixel

Jake Cross

Jake Cross

Production Manager at RHED Pixel

Course details

Are you trying to create enticing product shots to stand out and drive sales? From social media to app advertising and targeted placements to in-store displays, tabletop shooting gives you an inviting perspective of a product, along with the finer points of studio quality. It also gives you full control of how your audience views and perceives the product, if you shoot it just right. In this course, join Rachel Longman, an experienced producer and director, and Jake Cross, a videographer and editor, as they share tips and techniques for creating beautiful product shots. Explore tactics to get the most out of movement, lighting, composition, and backgrounds to help keep your clients coming back for more, over and over again.

Skills covered

Product PhotographyPhotographyOne-Off

Concepts

0. Introduction

  • 01 - What is in this course

1. Things to Consider First

  • 02 - Know your product
  • 03 - Know your target demographic
  • 04 - Know your marketplace

2. Creating Product Shots in the Studio

  • 05 - Live-action vs. tabletops in a studio
  • 06 - Building a home studio
  • 07 - Choosing a background
  • 08 - Tips and tricks when shooting products in a studio

3. Adding Movement to the Products

  • 09 - What is the product s size and shape
  • 10 - Shooting product shots with a turntable
  • 11 - Why use a hand model
  • 12 - When to use stop motion

4. Adding Movement to Your Camera

  • 13 - Adding movement when using a tripod
  • 14 - Adding movement when using sliders
  • 15 - Adding movement when using jibs

5. What to Shoot Product Shots With

  • 16 - What camera should you use
  • 17 - Using prime lenses
  • 18 - Using zoom lenses
  • 19 - Using macro lenses

6. Tricks for Shooting Product Shots

  • 20 - Shooting the products upside down
  • 21 - Shooting products in reverse
  • 22 - Shooting products in slow motion
  • 23 - Speed ramping
  • 24 - Shooting products with green screen

7. Lighting Product Shots

  • 25 - Basic lighting setup for products shots
  • 26 - Reflections in products shots
  • 27 - Moving lights instead of the products or camera

Conclusion

  • 28 - Goodbye

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