Content Strategy in the Age of AI

Course details

AI is transforming the way content strategists work, offering new tools to amplify creativity, streamline workflows, and unlock unprecedented efficiency. In this course, instructor Amy Balliett explores how to integrate AI into every stage of your content strategy process, from brainstorming and branding to scripting, design, and campaign management. Through hands-on demonstrations, discover some of today’s leading AI tools in a wide variety of different categories—template-driven, sketch-driven, and fully generative—and learn how to master the art of prompting for optimal results. Whether you're creating audience personas, analyzing data, or developing stunning visuals, this course equips you with actionable insights and practical skills to make AI your greatest ally in delivering exceptional content.

Concepts

0. Introduction

01 - The AI revolution is here
02 - AI and your career - Friend or foe
03 - What you should know before taking this course

1. Getting Started in AI Content Creation

04 - Where should you start your AI journey
05 - The three categories of AI tools
06 - Best in class template-driven AI tools
07 - Best in class sketch-driven AI tools
08 - Best in class fully generative AI tools
09 - Adobe's suite of AI solutions
10 - The art of prompting with AI

2. Building Your Content Strategy with AI

11 - Using AI to align on goals and brainstorm solutions
12 - Creating audience personas with AI
13 - Market and competitive analysis with AI
14 - Developing creative briefs and scope documents with AI

3. Logo Creation, Moodboards, and Branding with AI

15 - Top AI tools for logo development, branding, and more
16 - Brand or product naming with AI
17 - Creating moodboards in minutes with AI
18 - Brainstorming logos with AI
19 - Perfecting your brand language with AI

4. Scripting, Storyboarding, and Wireframing with AI

20 - Top AI tools for scripts, storyboards, and wireframes
21 - Creating an AI (agentic) brand expert to write your content
22 - Developing wireframes and interactive prototypes with AI
23 - Designing repeatable characters and assets with AI
24 - Producing and animating storyboards with AI

5. Developing Visual Content with AI

25 - Top AI tools for creating visual content
26 - Creating unified visual assets with AI
27 - Creating high quality images from sketches and more in AI
28 - Creating 3D assets from simple sketches with AI
29 - Editing AI visuals in Midjourney
30 - Editing and finalizing AI visuals in Adobe

6. Deploying and Managing Content Campaigns with AI

31 - Top AI tools to deploy and manage content campaigns
32 - Delivering email marketing success with AI
33 - Automating content marketing with AI

Conclusion

34 - Make AI work for you, not against you

Content Strategy in the Age of AI

Authors

Amy Balliett