Content Strategy for Marketers

Course details

Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.

Concepts

0. Introduction

01 - Content strategy - The nuts and bolts

1. Identifying Your Content Objectives

02 - Auditing your current marketing efforts
03 - Selecting your primary content goals

2. Discovering Where Your Audience Is Online

04 - Researching your audience as you build your content strategy
05 - Surveying your audience as you build your content strategy
06 - Assessing content channels for your strategy

3. Building a Content Strategy Based on Objectives and Audience

07 - Content for increasing brand awareness
08 - Content for building brand community
09 - Content for improving brand authority
10 - Content for generating leads

4. Measuring the ROI of Your Content Strategy

11 - Matching objectives to metrics in your content strategy
12 - Working with relevant teams - SEO, email, and others

Conclusion

13 - Building your content framework

Content Strategy for Marketers

Authors

Amanda Milligan