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Content Marketing Funnel for Creators

Content Marketing Funnel for Creators

33mBeginner2023-06-23

Authors

Sam Dey

Sam Dey

Consultant and Instructor Specializing in Digital Marketing

Course details

If you are trying to turn social media into a full-time job and business, you need to understand what a content marketing funnel is and how to use it effectively. In this course, digital marketing expert Sam Dey shows you how to employ a content marketing funnel to build a tribe of passionate followers. Sam explains how marketing funnels work, including what the top of the funnel looks like in social media. He goes over building your social media following and monetizing your audience. Sam shows you how to attract and manage sponsorships and leads, then highlights the benefits of an email newsletter and the importance of turning followers into customers. He covers building landing pages that work and optimizing your marketing results. Plus, Sam shares some useful tips about growing on social media and improving your overall marketing.

Skills covered

Conversion MarketingContent MarketingPersonaMarketing

Concepts

0. Introduction

  • 01 - What is a content marketing funnel

1. Marketing Funnels for Social Media

  • 02 - How marketing funnels work
  • 03 - Top of the funnel marketing social media
  • 04 - Building your social media following
  • 05 - Monetizing your audience on social media

2. Turning Followers into Fans

  • 06 - Attracting sponsorships
  • 07 - Middle of the funnel for social media
  • 08 - Email marketing best practices
  • 09 - Turning followers into clients and customers

3. Landing Pages that Work

  • 10 - Creating your branding package
  • 11 - Understanding landing pages
  • 12 - Creating high-converting landing pages
  • 13 - Building your landing page

4. Optimizing Your Marketing Results

  • 14 - Social media optimization
  • 15 - The basics of social media retargeting and websites
  • 16 - Understanding website analytics
  • 17 - Creating your marketing funnel
  • 18 - Bottom of the funnel marketing

Conclusion

  • 19 - Continue creating and developing your marketing funnel

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