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Cold Email Prospecting

Cold Email Prospecting

1h 14mIntermediate2021-06-15

Authors

Miles Croft

Miles Croft

Sales Professional and Prospecting Coach

Course details

Getting the attention of sales prospects you have no existing relationship with is difficult, particularly over email. If we can't reach our prospects in-person or over the phone, how can we begin to build a relationship and start them on our sales journey? While email bypasses gatekeepers, reaches prospects wherever they are, and is readily available, it's often misused, squandering valuable opportunities. In this course, sales professional and prospecting coach Miles Croft helps you compile cold prospecting emails to send directly to individuals you wish to sell to today. This course is not focused on mass email marketing campaigns but on targeting your most wanted prospects and maximizing the chances of success. Join Miles as he explains how he writes and sends highly-effective cold emails using proven psychological techniques. He provides clear, step-by-step guidance on both catching the prospect's attention and enticing them into undertaking your chosen next action.

Skills covered

Sales SkillsSalesOne-Off

Concepts

0. Introduction

  • 01 - Welcome and what you will learn in this course
  • 02 - Fishing for prospects
  • 03 - Cold email prospecting rules

1. Laying the Bait

  • 04 - Optimize for various devices
  • 05 - Subject line
  • 06 - Preview text
  • 07 - Pattern interrupt
  • 08 - Keep it clean

2. Reeling Them In

  • 09 - Keep it short
  • 10 - Have a structure
  • 11 - Add value
  • 12 - Personalize it

3. Getting the Next Action

  • 13 - Show value to them
  • 14 - Calls to action
  • 15 - Following up
  • 16 - Breakup emails

4. Additional Considerations

  • 17 - Examples - Good
  • 18 - Examples - Bad
  • 19 - Testing and adapting

Conclusion

  • 20 - Conclusion

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