CMO’s Guide to Engaging on LinkedIn

Find out how you, as a marketing leader, can amplify your brand story and leadership voice on LinkedIn. Taught by LinkedIn executives and top CMOs, this course offers practical strategies to share authentic content, humanize campaigns, and bring audiences behind the scenes of major marketing moments. Learn how to position announcements, showcase partnerships, and share insights from industry events in ways that spark conversation and build trust. With real-world examples, actionable tips, and interviews with top CMOs at companies like Adobe and Zoom, this course can help you connect with employees, customers, and peers without spending hours crafting posts. Every LinkedIn update is an opportunity to lead the conversation and shape your brand’s narrative and build influence, one post at a time.

Learning objectives
Identify the role LinkedIn plays in amplifying a CMO’s brand and leadership voice.
Explain strategies for creating authentic, high-impact content that connects audiences to your brand.
Apply best practices for sharing campaigns, partnerships, and industry insights on LinkedIn.
Analyze examples of marketing leader posts to determine what drives engagement and credibility.
Create a personalized LinkedIn content plan that reflects your brand story and leadership perspective.