Business Law Basics for Influencer Marketing Campaigns

55mIntermediate2025-01-13

Authors

Madecraft

Full-Service Learning Content Company

Ken Sterling

Course details

Navigating the legal landscape is essential for successful influencer marketing. In this course, Ken Sterling, a legal marketing expert, reveals key legal tenets to protect your campaigns and elevate your brand's credibility. You'll learn how to draft critical contract clauses, negotiate terms, and safeguard intellectual property. Additionally, you'll understand FTC guidelines, international regulations, and privacy concerns. After this course, you'll be equipped to enhance your campaigns with vital legal insights.

Learning objectives
Draft essential clauses in influencer agreements.
Negotiate contract terms to ensure mutual agreement.
Protect brand intellectual property effectively.
Navigate influencer intellectual property rights.
Address copyright and trademark issues.
Comply with FTC guidelines and international regulations.
Implement best practices for protecting user privacy.

Skills covered

Ethics and LawMarketing StrategySocial Media MarketingMarketingLimited SeriesBusiness Analysis and Strategy

Concepts

0. Introduction

01 - Uncover legal secrets for influencers

1. Negotiate Influencer Marketing Contracts

02 - Identify legal frameworks for influencer marketing partnerships
03 - Drafting and understanding key influencer agreement clauses
04 - Negotiate contract terms for influencer marketing
05 - Identify potential legal risks

2. Navigate Potential Legal Risks

06 - Comply with FTC guidelines
07 - Disclose influencer partnerships
08 - Manage international regulations

3. Consider Ethics of Influencer Marketing

09 - Ensure transparency and honesty
10 - Promote ethical influencer marketing
11 - Uphold authenticity in contractual agreements

4. Focus on Intellectual Property

12 - Manage copyright and trademark issues
13 - Protect brand intellectual property
14 - Understand influencer intellectual property rights

5. Avoid Common Influencer Campaign Pitfalls

15 - Address data and privacy concerns
16 - Mitigate contractual disputes

Conclusion

17 - Maximize influencer campaign success