Business Financials Explained

Making money is the very reason your business exists—but entrepreneurs often don’t pay enough attention to the financials driving the bottom line. Sound financial planning documents are valuable tools for monitoring progress toward profitability. In this course, you can examine misperceptions about financial planning, different revenue and cost projection models, and concepts such as maximum negative cash flow. Key expense and revenue models and financial statements are discussed, with accompanying worksheets and formulas to help you build your own realistic, credible models. A special workshop session focuses on finding the balance between optimistic projections and conservative estimates, so you can present financial statements that are believable, justifiable, and inspire confidence.

Learning objectives
Why you can’t outsource financials
What numbers do investors care about?
How business plans affect financial projections
Making sound financial planning assumptions
Financial literacy
Top down vs. bottom up planning
Revenue, staffing, and expense models
Balance sheets vs. profit and loss (P&L)
Tying projections into the overall P&L
COGS
Tracking cash flow