Business Development Foundations

52mBeginner2023-06-01

Authors

Robbie Kellman Baxter

Founder of Peninsula Strategies LLC

Course details

Business development is one of the fastest-growing and most exciting professional roles. These are the people who see how a partnership with another organizations can expand the pie for both organizations—in a 1+1=3 kind of way. In this course, management consultant Robbie Kellman Baxter shows you what business development is, how to land a BD job, how to thrive in your BD role, and how to manage the role within an organization.

Skills covered

Business StrategyBusiness Analysis and StrategyLeadership and ManagementOne-Off

Concepts

0. Introduction

01 - Business development - Your next career

1. Overview of Business Development - What Is It

02 - How to define business development
03 - The purpose of business development
04 - How business development is unique from other functions
05 - Case study - The role of business development at Pfizer

2. Getting a Job in Business Development

06 - Variations in the business development roles
07 - The skills and personality requirements for business development
08 - Interviewing for a business development role
09 - Career opportunities beyond business development
10 - Case study - Transitioning from sales to business development

3. Thriving in a Business Development Role

11 - Setting and understanding expectations
12 - Measuring business development performance
13 - Setting boundaries in business development

4. Business Development Across the Organization

14 - The lifecycle of a business development partnership
15 - Building strong partnerships with cross-functional teams
16 - Making business development relevant at the C-level
17 - Case study - Snowflake

Conclusion

18 - Next steps