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Business Analytics: Sales Data (2020)

Business Analytics: Sales Data (2020)

51mBeginner2022-02-11

Authors

John David Ariansen

John David Ariansen

Helping organizations understand and use data

Madecraft

Madecraft

Full-Service Learning Content Company

Course details

The sales data at your organization can tell you more than how much revenue you earned. The information you’re generating can be used to produce powerful insights for your entire organization. In this focused course from John David Ariansen, you can learn how to use business analytics tools and techniques to harness your sales data and help your organization get more leads, close more deals, and ultimately grow your book of business. Discover the different challenges sales analysts encounter, the nuances of sales data collection, and how to effectively analyze sales data with tools like Excel, Power BI, and Google Analytics. Plus, learn how to create visualizations such as sales dashboards to communicate your insights in an engaging way.

Learning objectives
Explain the value of sales data.
Analyze data governance and its importance in sales analysis.
Distinguish between performance indicators for tracking sales metrics.
Apply sales analysis techniques in the dashboards.
Examine the importance of PivotCharts.
Distinguish between sales analysis dependencies.

Skills covered

Sales MetricsBusiness AnalyticsSalesData ScienceDeep Dive (X:Y)

Concepts

Introduction

  • Generating sales insights

Sales Data 101

  • Tools to track sales data
  • Common challenges
  • Sales metrics to study
  • Using data source maps
  • How data is structured

Effective Sales Analysis

  • Tools for studying your data
  • Building a PivotChart in Excel
  • Data visualization basics
  • Sales dashboard
  • Reporting infrastructure
  • Sales and marketing dashboard

Types of Sales Analysis

  • Type of sales analysis
  • Identifying seasonality
  • Categorical analysis
  • Regional analysis

Tools to Analyze Sales Data

  • Sales analysis with Google Analytics
  • Sales analysis with Tableau
  • Sales analysis with Power BI

Additional Resources

  • Tableau forums
  • Utilizing Reddit
  • Watching YouTube

Conclusion

  • Time to analyze

Related courses

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