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Building Your Visibility as a Leader

Building Your Visibility as a Leader

39mIntermediate2020-08-17

Authors

Jason Schenker

Jason Schenker

Economist, Finance Expert, Futurist, Speaker, and Author

Course details

Leaders need to be visible to make an impact. But cultivating your reputation as a leader and expert takes effort and requires a strategic approach. Before you can become the first person your target audience thinks about when they need help or information, you must lay the groundwork by creating and sharing the right content with the right people. In this course, author and speaker Jason Schenker shows you how. Get practical strategies for projecting leadership and boosting your professional visibility, including how to identify the primary audience you want to target and use podcasts, books, and digital media to your advantage. Plus, learn how to demonstrate authenticity and overcome fears that may be holding you back.

Skills covered

Leadership SkillsLeadership and ManagementDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - Leaders need to share their leadership
  • 02 - The value of mental real estate
  • 03 - The future of leadership and the future of work

1. Projecting Leadership to Your Audience

  • 04 - Know your audience to show leadership
  • 05 - The costs of leadership visibility

2. The Medium of Choice to Convey Leadership

  • 06 - Look for best practices in leadership visibility
  • 07 - Use podcasts and videocasts to be seen as a leader
  • 08 - Use presentations to project leadership
  • 09 - Use books as a leadership business card

3. Leveraging the Media

  • 10 - Use traditional media to promote your visibility
  • 11 - Use digital media and new media to promote your visibility

4. The Last Keys

  • 12 - Demonstrate authenticity as a leader
  • 13 - Overcoming fears and taking risks

Next Steps

  • 14 - The Audience of one
  • 15 - Make the investment to be a visible leader
  • 16 - Create your leadership visibility plan

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