Building Rapport with Customers
25mBeginner2026-06-08
Authors

Myra Golden
Author, Trainer, Keynote Speaker
Course details
Make every customer interaction meaningful by building real human connections. In this course, customer service expert Myra Golden shares simple yet powerful techniques to establish rapport within the first few seconds of an interaction, making customers feel respected and at ease.
Learn how to actively listen and pick up on verbal and nonverbal cues to keep conversations flowing smoothly. Tailor your communication style to match the customer's pace and preferences, whether chatting online, corresponding over email, or delivering difficult news face-to-face.
Gain actionable strategies to transform transactional exchanges into compassionate, person-to-person interactions that meet customer needs and make them feel truly heard and understood.
Learning objectives
Identify how to build a rapport with customers through acknowledging concern.
Explore the rapport building technique of yielding to customers.
Break down how speaking in complete sentences during a customer service call helps to build rapport.
Examine the ways to build rapport through a customer chat interaction.
Identify the best ways to use rapport to disarm angry customers.
Learn how to actively listen and pick up on verbal and nonverbal cues to keep conversations flowing smoothly. Tailor your communication style to match the customer's pace and preferences, whether chatting online, corresponding over email, or delivering difficult news face-to-face.
Gain actionable strategies to transform transactional exchanges into compassionate, person-to-person interactions that meet customer needs and make them feel truly heard and understood.
Learning objectives
Identify how to build a rapport with customers through acknowledging concern.
Explore the rapport building technique of yielding to customers.
Break down how speaking in complete sentences during a customer service call helps to build rapport.
Examine the ways to build rapport through a customer chat interaction.
Identify the best ways to use rapport to disarm angry customers.
Skills covered
Customer Service SkillsTeams and CollaborationCustomer ServiceWell-Being and Self-CareProfessional DevelopmentLeadership and ManagementDeep Dive (X:Y)
Concepts
Introduction
- Why rapport really matters
Simple Ways to Build Rapport with Customers
- Build rapport with your customers in six seconds or less
- Validate your customer's experience
Techniques for Maintaining Rapport with Your Customers
- Pace your customers to build agreement and rapport
- Speak in complete sentences with your customers
- End customer interactions with a fond farewell
How to Build Rapport in Specific Customer Interactions
- Create rapport in customer emails
- Create rapport in a live customer chat interaction
- Use rapport to disarm angry customers
- Use rapport to get customers to accept bad news
Conclusion
- Practice building rapport with customers
Related courses
- Building Rapport with Customers (2022)
- IT Service Desk: Customer Service Fundamentals with AI
- IT Service Desk: Customer Service Fundamentals
- Six Techniques to Build Rapport with Customers Virtually
- Delivering Exceptional Live Chat Support: Drive Results and Loyalty
- Social Selling Benchmarks and Scorecard
- Persuasive Selling
- Customer Service Fundamentals for Hospitality
Related learn paths
- Getting Started as a Customer Support Specialist
- Build Your Skills In Customer Service
- Zendesk Customer Service Professional Certificate
- Explore a Career as a Customer Service Representative
- Customer Success Foundations Professional Certificate by ChurnZero
- Advance Your Skills as an IT Help Desk Specialist
- Develop Your Customer Service Skills
- Sales Foundations Professional Certificate by the National Association of Sales Professionals