Building a Small Business Website with Shopify
1h 34mBeginner2023-01-13
Authors

Carrie Dils
Development, WordPress
Course details
Do you have a small business that you’re looking to take online? Shopify is one of the most popular ecommerce platforms in the world, powering over a million businesses in more than 150 countries. In this course, Carrie Dils teaches you the practical steps needed to build a small business website with Shopify. She starts with the importance of thinking through the needs of your small business before you get started, from establishing site purposes and goals, to tips on writing copy and working with images. Then, she gets into the actual creation of a Shopify store. Carrie guides you through configuring your site’s appearance and shows you how to add content like a contact page or blog. She then covers some advanced topics like how to get your site to show up in search engines, the cost of site ownership, and how to expand the functionality of your site. Finally, she takes you through the steps to get your site up and running live and open for business.
Skills covered
ShopifySmall Business MarketingE-Commerce DevelopmentSmall Business and EntrepreneurshipMarketingWeb DevelopmentOne-Off
Concepts
0. Introduction
- 01 - Building a small online store with Shopify
- 02 - What you need to follow this course
- 03 - Demo project overview
1. Preparing to Build Your Site
- 04 - Establish site purpose and goals
- 05 - Identify site requirements
- 06 - Making a basic content inventory
- 07 - Tips for writing copy
- 08 - Tips for sourcing images
- 09 - Working with images
2. Configuring Site Appearance
- 10 - Set up your brand
- 11 - Find a theme that meets your needs
- 12 - Using the theme editor
- 13 - Customize theme settings
- 14 - Customizing the header
- 15 - Customizing the footer
- 16 - An introduction to templates
3. Adding Key Content
- 17 - Introduction to the content editor
- 18 - Create a Contact page
- 19 - Create an About page
- 20 - Create a blog
- 21 - Add products
- 22 - Create custom collections
- 23 - Customize the Home page
- 24 - Customize the Checkout page
- 25 - Organize navigation
4. Advanced Topics in Website Ownership
- 26 - Showing up in search engines
- 27 - Understanding cost of ownership
- 28 - Extending your site's capabilities
5. Go Live
- 29 - Reviewing site specifications
- 30 - Testing the site before going live
- 31 - Site security
Conclusion
- 32 - Growing your online business
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