Branding with Adobe Express
1h 20mGeneral2022-06-16
Authors

Nicte Cuevas
Designer, Brand Strategist
Course details
If you’re looking to ramp up your branding skills, why not check out Creative Cloud Express? It’s the approachable graphic design software from Adobe that was previously known as Spark. In this course, designer and brand strategist Nicte Cuevas walks you through the basics of creating your own branded content for campaigns, social media, and other collateral with Creative Cloud Express.
Get an overview of best practices for planning, goal setting, and using hierarchy to generate more sales. Learn how to set up a brand asset library with graphics and photos and design your own branded templates, project folders, headers, and posts, collaborating with your teammates to quickly edit designs and convert them with a single click. By the end of this course, you’ll be ready to take on your next design project with greater efficiency and ease.
Get an overview of best practices for planning, goal setting, and using hierarchy to generate more sales. Learn how to set up a brand asset library with graphics and photos and design your own branded templates, project folders, headers, and posts, collaborating with your teammates to quickly edit designs and convert them with a single click. By the end of this course, you’ll be ready to take on your next design project with greater efficiency and ease.
Skills covered
Spark PostAdobe SparkCreative CloudBrand ManagementAsset ManagementPhotographyGraphic DesignMarketingAdobeLearning
Concepts
0. Introduction
- 01 - Branding with Adobe Express
1. Get Started - Planning
- 02 - Define the goals of your design
- 03 - Hierarchy to help generate sales
- 04 - Best practices for using photos
2. Brand Setup
- 05 - Set up your brand
- 06 - Create a brand asset library
- 07 - Designing branded templates
- 08 - Organizing project folders
3. Design a Branded Campaign
- 09 - Create a social media header
- 10 - LinkedIn newsletter graphics
- 11 - Create a carousel post
- 12 - Create easy video graphics
- 13 - Resizing graphics for other platforms
- 14 - Invite collaborators
- 15 - Switching brands
Conclusion
- 16 - Final thoughts
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- Master Adobe Illustrator
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