Better Relationships and More Sales: Using ChatGPT to Sell

46mBeginner2024-04-09

Authors

Jake Dunlap

Course details

This course is designed to help sales professionals leverage the power of AI to foster meaningful connections, demonstrate credible expertise, and engage in—as well as sustain—more relevant, profitable conversations.

Join sales expert Jake Dunlap as he outlines the best strategies to build rapport in a digital-first world. Learn how to create tailored outreach backed by industry and company intel, progress complex opportunities by mapping out workflows to each sales contact, and structure AI-powered, data-driven expansion plans for both new and existing accounts. Whether you're at an early or late stage in your sales relationship, by the end of this course, you’ll be equipped with the skills to strengthen engagement by focusing on client needs.

Learning objectives
Apply AI to extract relevant company insights that instantly establish credibility.
Analyze industry trends and innovations using AI to enrich sales dialogues.
Evaluate organizational priorities across business units to tailor high-impact talking points.
Synthesize AI-generated research to optimize and accelerate sales cycles—focused on client success.
Model AI collaboration techniques internally to strengthen cross-functional partnerships.

Skills covered

Small Business SalesChatGPTOpenAISmall Business and EntrepreneurshipAI Productivity ToolsArtificial Intelligence for BusinessBusiness Analysis and StrategyBusiness Software and ToolsDeep Dive (X:Y)

Concepts

0. Introduction

01 - AI and the art of strong sales relationships

1. Building Trust in a Digital-First Sales World

02 - Identify what matters to buyers when building trust
03 - Basics of ChatGPT for sales teams
04 - Leverage ChatGPT to build sales relationships

2. Building Relationships to Get More Meetings

05 - Avoid pitfalls when using ChatGPT to build relationships
06 - Turn content into connections - Use AI to create conversations
07 - Get up-to-speed on industry trends to build trust
08 - Decode preferred communication styles

3. Modeling Conversations to Build Trust throughout the Sales Process

09 - Engaging in technical and HR-focused conversations
10 - Engaging in ROI and finance conversations
11 - Engaging in sales and marketing conversations
12 - Navigating conversations across teams

4. Building Better Relationships with Current Clients

13 - Learn your new clients' business in minutes
14 - Build your account plans to cultivate new relationships
15 - Grow your business through needs-based upselling

Conclusion

16 - Tying it all together and what's up next