B2B Marketing: Pricing Strategies

Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers. In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price. Your pricing strategy has to be adjusted accordingly. In this course, marketing expert Drew Boyd shares how to hone your pricing strategies for your B2B business. Learn how B2B pricing is different from B2C, and how price can be used to communicate value, quality, and overall cost. Drew also shows you how to use tools like the value ladder and pricing tiers to gain leverage in price negotiations, and how to create a pricing strategy that will help you maximize your revenue.