B2B Marketing on LinkedIn (2020)

Course details

While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.

Topics include:
Determining the right way to market your company on LinkedIn
Using long-form updates on your LinkedIn timeline
Expanding your network and business with Sales Navigator
Using Native Video, Lives, and Stories to emphasize your company culture
Aligning marketing campaigns with LinkedIn
Employee advocacy and Company Pages
Using sponsored updates and video

Concepts

0. Introduction

01 - Using LinkedIn for your B2B marketing efforts

1. Using LinkedIn for B2B Marketing

02 - Determining the right method for your B2B marketing engagement on LinkedIn
03 - Aligning sales and marketing efforts on LinkedIn
04 - Win more engaged prospects by creating content to match the buyer's journey

2. B2B Marketing with LinkedIn Posts

05 - Five best practices to customize your long-form updates for more engagement
06 - Get on trend with video - Native video and LinkedIn Live
07 - Creating your hashtag strategy

3. Additional Strategies for B2B Marketing

08 - Target your exact buyer with Sponsored Updates and video
09 - Expanding your company network with InMail
10 - Creating culture with LinkedIn Stories
11 - Create engagement with LinkedIn Events

4. Company Pages and Your Employees

12 - The need for employee advocacy to boost your company pages
13 - Winning more engagement with LinkedIn Messaging
14 - Why Sales Navigator isn't just for sales professionals

Conclusion

15 - Taking your B2B marketing to the next level

B2B Marketing on LinkedIn (2020)

Authors

Viveka von Rosen