B2B Marketing Foundations

36mBeginner2022-06-30

Authors

Dina Shapiro

Brand Strategist, Marketing Executive, Founder of Yorkville Consulting

Course details

In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.

Skills covered

B2B MarketingFoundationsMarketing

Concepts

0. Introduction

01 - B2B marketing today

1. Define the Role of a B2B Marketer

02 - A B2B marketer's responsibilities
03 - Maximize relationships between B2B marketers and salespeople
04 - How to fix a marketing and sales collaboration - An example

2. How to Develop a B2B Acquisition Plan

05 - Draw in prospects through inbound marketing
06 - Reach out to prospects through outbound marketing
07 - How to create integrated B2B marketing - An example

3. How to Create a CRM Retention Strategy

08 - Use CRM to sustain your business
09 - Leverage best practice CRM elements in your strategy
10 - Use a CRM strategy to retain customers - An example

4. How to Engage B2B Customers through the Power of Insight

11 - Use insight to create a connection
12 - How to create empathetic B2B marketing - An example

Conclusion

13 - Immediate next steps to develop a B2B marketing plan