B2B Foundations: Content Marketing
53mBeginner2022-09-29
Authors
David Bain
Founder of B2B Content Production Agency, Casting Cred.
Course details
What are the essential elements that you absolutely must include when forming a B2B content marketing strategy? A marketing funnel isn't a single-track road to a fixed destination. In this course, marketing expert David Bain walks you through the six key types of content, describes how these content types map to your marketing funnel, and outlines exactly how to apply each of your traffic generating activities to a marketing model.
Skills covered
Content MarketingSales SkillsSalesMarketingDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Modern content marketing for B2B brands
1. How to Build a B2B Content Marketing Model
- 02 - Why you need to bend the traditional marketing funnel
- 03 - How to segment content based upon purpose - 3H framework
2. How to Craft Your B2B Content Assets - Hero, Help, and Hub
- 04 - How to drive B2B brand awareness using Hero content
- 05 - How to achieve SEO success using Help content
- 06 - How to stay top of mind using Hub content
3. Building on the B2B Content Marketing Model
- 07 - How to segment content based upon purpose - 6H framework
4. How to Craft Your B2B Content Assets - Heart, Happy, and Human
- 08 - How to drive conversions using Heart content
- 09 - How to encourage customers to stay with Happy content
- 10 - How to turn customers into advocates using Human content
5. How to Generate a B2B Content Value Chain
- 11 - How to layer the creation of B2B marketing content
- 12 - How to build a comprehensive B2B content plan
- 13 - Apply your B2B traffic generating activities to the model
Conclusion
- 14 - Be purpose driven with your content creation