B2B Content Marketing Strategy: SEO Writing

36mBeginner2023-04-07

Authors

Heather Lloyd-Martin

SEO Content Expert, Personal Branding and Communication Coach

Course details

Looking to boost your B2B marketing outcomes, but not sure where to start? Reaching more customers requires a well-crafted plan with SEO-driven content and targeted assets. In this course, expert SEO writer Heather Lloyd-Martin shares how you can leverage SEO writing to drive results for your B2B organization.

Learn how to map a solid SEO content marketing strategy, including key components like reading Google’s search results page and assessing opportunities, composing blog posts and service pages based on SEO best practices, choosing long-tail keyphrases based on search intent, and designing conversion-focused titles, meta descriptions, and more. Heather shows you how to differentiate between SEO best practices and common optimization myths so you know what’s what. Upon completing this course, you'll be equipped with new skills to craft SEO-driven content that boosts your business online—reaching more potential B2B customers and converting targeted prospects into guaranteed sales.

Skills covered

B2B MarketingSearch Engine Optimization (SEO)Marketing StrategyMarketingDeep Dive (X:Y)

Concepts

0. Introduction

01 - Getting started with your B2B SEO strategy

1. B2B SEO Writing Essentials

02 - Connecting the B2B buy cycle with micro-targeted content
03 - Exploring search intent as an early step
04 - Leveraging Google to find blog post ideas
05 - Researching long-tail keyphrases for your B2B marketing
06 - B2B SEO writing - Best practice tips
07 - B2B SEO writing - Myths to ignore

2. B2B SEO Writing Hands-On Tips

08 - Writing B2B titles that get the click
09 - Writing compelling meta descriptions for your B2B content
10 - Writing B2B blog posts - Setup and preparation
11 - Writing B2B blogs - From start to publish
12 - Tips for writing top-converting B2B sales pages

Conclusion

13 - Plan for future B2B SEO success