Augmented Reality Marketing

Augmented reality (AR) can be an important tool in a marketer’s toolbox. As consumer expectations shift rapidly, this immersive technology is becoming a "must-have," instead of a "nice-to-have." However, many marketers remain unsure of how to start using it, as well as how to design and launch an AR marketing strategy.

In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready-to-implement. Plus, she shows you how to measure the effectiveness of your campaign.