AI Tools for Marketers: AI Marketing Foundations
38mBeginner2025-02-27
Authors

Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
In this course, Sam Dey—an entrepreneur, consultant, and instructor specializing in digital marketing—explores how AI revolutionizes modern marketing strategies. Learn to effectively use AI tools to boost your social media presence through enhanced engagement and content optimization. Dive into AI-powered SEO techniques for better keyword targeting and content creation. Uncover the benefits of AI in crafting personalized email campaigns and automating email scheduling for maximum engagement. Discover how AI can optimize paid ad campaigns on platforms like Google and Meta, improving targeting and ROI. Learn from practical examples and gain hands-on experience with AI tools to improve your marketing efforts. When you complete this course, you'll be equipped to enhance your marketing strategies across multiple channels using cutting-edge AI technologies.
Skills covered
Advertising and PromotionArtificial Intelligence for BusinessMarketingBusiness Analysis and StrategyOne-Off
Concepts
0. Introduction
- 01 - Introduction AI in marketing
1. AI in Social Media Marketing
- 02 - AI s impact on social media
- 03 - Key AI tools for social media
- 04 - AI tools for influencer marketing
2. AI Tools for SEO
- 05 - How AI is reshaping SEO
- 06 - Key AI tools for SEO
- 07 - AI in copywriting and content creation
3. AI Tools for Email Marketing
- 08 - AI segmentation and personalization
- 09 - AI and email scheduling
- 10 - AI A B testing in email marketing
4. AI Tools for Paid Ads
- 11 - AI s role in paid advertising
- 12 - Google and Meta ads, and AI
Conclusion
- 13 - Next steps
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