Advanced Google Analytics 4 (GA4) (2021)

Course details

Even though it’s the most widely used analytics service on the web, most users don’t take advantage of the full power of Google Analytics. The tools keep getting better, and the latest version, Google Analytics 4 (GA4), is no exception. Google Analytics 4 is sharper, more actionable, and more customizable than ever before.

In this course, instructor and analytics expert Dana DiTomaso shows you how to hone your GA4 skills to gain even greater insights and leverage your data to new ends. Learn how to use data streams and data filters, and how to work with events, ecommerce tracking, Google Ads, and BigQuery. Dana also gives you a comprehensive introduction to one of the newer features of GA4, explorations. Get ready—you’re about to become a Google Analytics 4 expert.

Concepts

0. Introduction

01 - Advanced Google Analytics - Diving deep in GA4
02 - What you should know

1. Leveraging GA4 for Greater Insight

03 - Surveying advanced GA4 property settings
04 - Building data streams in GA4
05 - Implementing data filters in GA4
06 - Using GA4 with single-page applications

2. Working with Events in GA4

07 - Working with automatically captured events in GA4
08 - Adding new events to GA4
09 - Using event parameters effectively in GA4
10 - Creating and modifying events in GA4
11 - Using the debug view in GA4
12 - Configuring conversion events in GA4

3. Users and Custom Definitions in GA4

13 - Using custom dimensions and metrics in GA4
14 - Tracking users and implementing user ID tracking in GA4
15 - Building audiences in GA4
16 - Using audience triggers in GA4

4. Explorations - Custom Reports in GA4

17 - Getting around the explorations interface
18 - Creating a funnel exploration in GA4
19 - Creating a path exploration in GA4
20 - Creating a segment overlap exploration in GA4
21 - Creating a user explorer exploration in GA4
22 - Creating a cohort exploration in GA4
23 - Creating a user lifetime exploration in GA4

5. Enhancing GA4 Data

24 - Importing data into GA4
25 - Using the Measurement Protocol in GA4
26 - Using analytics intelligence and insights in GA4
27 - Implementing ecommerce tracking
28 - Attribution modeling in GA4
29 - Cross-domain tracking in GA4
30 - Product linking in GA4

Conclusion

31 - Keeping current on features and functionality as GA4 evolves

Advanced Google Analytics 4 (GA4) (2021)

Authors

Dana DiTomaso