Elevate Your Adobe Analytics Skills for Better Decision-Making

Course details

In this course, Adobe evangelist Eric Matisoff delivers a detailed dive into more advanced skills in leveraging the Adobe Analytics platform. See how to best use key tools and features, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Learn about the metrics that matter, how to find and apply dimensions, build segments, create complex calculated metrics, and improve your visualization skills. Join Eric to see how Adobe Analytics provides so much more value than just the basics, and grow your Adobe Analytics skills.

Concepts

0. Introduction

01 - Advancing your analyses in Adobe Analytics
02 - What you should already know about Adobe Analytics
03 - Accessing your Adobe Analytics demo data

1. Adobe Analytics - Metrics that Matter

04 - Exploring core traffic metrics
05 - Defining Occurrences and Instances
06 - Bounces, single-page visits, and single access
07 - Navigating the standard commerce metrics
08 - Finding and understanding the time spent metrics
09 - Considering the value of time spent and their formats
10 - Identifying custom metrics that are unique to your company

2. Adobe Analytics - Finding and Applying Dimensions

11 - Utilizing core traffic dimensions
12 - Applying marketing channel dimensions
13 - Assessing how marketing channel data is captured
14 - Focusing on visitor retention
15 - Assess visitors better based on geography and technology
16 - Using the automatically captured activity map data
17 - Using custom dimensions at your company
18 - Grasping None and Unspecified and using it to your advantage

3. Adobe Analytics Segmentation - Advancing Your Skills

19 - Building quick segments
20 - Building segments from scratch
21 - Adding additional containers to a segment
22 - Applying segment container options
23 - Excluding and sequencing segment containers

4. Creating Complex Calculated Metrics in Adobe Analytics

24 - Building calculated metrics from scratch
25 - Adding segments and containers to a calculated metric
26 - Advancing your calculated metrics with key functions

5. Adobe Analytics Visualizations - Leveling Up

27 - Using the table builder for faster, more complex tables
28 - Distributing your data with histograms
29 - Summarizing with combos and key metric summaries charts
30 - Overlapping segments in a Venn diagram

Conclusion

31 - Further hone your skills with Adobe Analytics

Elevate Your Adobe Analytics Skills for Better Decision-Making

Authors

Eric Matisoff