Adobe Analytics Essential Training

Course details

As data continues to be the driving force behind business decisions, it's critical for marketers, data analysts, and team leaders to leverage the power of Adobe Analytics to access and analyze that data. In this course, Adobe Evangelist Eric Matisoff delivers a detailed review of the platform. Learn about the basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Explore ways to effectively analyze data composed of Metrics, Dimensions, and Segments by applying data to tables, graphs, customer journey visualizations, and more. Get ready to sharpen your Adobe Analytics skills—and make sure you have all the right resources to continue learning Adobe Analytics.

Concepts

0. Introduction

01 - Solving business challenges with Adobe Analytics
02 - Key digital analytics concepts in Adobe Analytics
03 - Accessing your Adobe Analytics demo data

1. An Overview - Analysis Workspace in Adobe Analytics

04 - Building a project from the Analysis Workspace landing page
05 - Navigating the Analysis Workspace UI
06 - Applying Metrics to a Workspace project
07 - Using Dimensions for analysis
08 - Applying Segments to panels and tables
09 - Utilizing custom date ranges in your analyses

2. The Key Visualizations in Adobe Analytics

10 - Interacting with Freeform Tables in Workspace
11 - Creating line, bar, and stacked bar charts
12 - Building and analyzing a fallout visualization
13 - Analyzing the paths of visitors with Flow
14 - Applying time to analyses using Cohort Tables

3. Dissecting Adobe Analytics Panels in Analysis Workspace

15 - Assessing data with natural language in Quick Insights
16 - Discovering page information with the Page Summary panel
17 - Using machine learning in Segment Comparison
18 - Comprehending the Attribution panel
19 - Analyzing the Media panels
20 - Optimization data in the Adobe Analytics for Target panel

Conclusion

21 - Further hone your skills with Adobe Analytics

Adobe Analytics Essential Training

Authors

Eric Matisoff