A Marketer's Guide to Cross-Departmental Collaboration

Cross-departmental collaboration is a crucial skill for all marketing professionals. In this short course, meet email marketing expert Kestrel Lemen. Kestrel shares common challenges that can arise in a collaborative environment, the importance of communication, and how to accomplish shared goals. After taking this course, you’ll be equipped with the tools to run effective cross-departmental collaboration within your marketing team and beyond.

Learning objectives
Clearly communicate the importance of the marketing department to other teams.
Identify how other teams communicate in order to adapt your communication style accordingly.
Reduce miscommunication when communicating across multiple teams.
Apply strategies to connect and build trust with cross-departmental teams.
Build sustainable relationships with team members in different departments.