1-Page Marketing Plan
43mGeneral2023-06-22
Authors

LIT Books

Allan Dib
Course details
Do you get bogged down in complicated marketing plans? All you need is a single page divided into nine squares. And with that, you’ll lay down your sophisticated marketing plan and take it from nothing to completion in no time. In this course, Allan Dib, author of The 1-Page Marketing Plan, shows you how to acquire new customers and profit from existing ones. Create marketing strategies that are more fitting for small businesses. Learn how to close sales and achieve incredible results on a smaller budget. Whether you’re just starting or a veteran of the market, this course is a great way to develop a plan that will take your marketing to the next level.
Skills covered
Marketing StrategyMarketingOne-Off
Concepts
0. Introduction
- 01 - Introduction
1. The Before Phase and Selecting Our Target Market
- 02 - The before phase and selecting our target market
2. Crafting Our Message and Reaching Prospects
- 03 - Crafting our message and reaching prospects
3. The During Phase and Capturing Leads
- 04 - The during phase and capturing leads
4. Nurturing Leads and Sales Conversion
- 05 - Nurturing leads and sales conversion
5. The After Phase and Delivering a World-Class Experience
- 06 - The after phase and delivering a world-class experience
6. Increasing Customer Lifetime Value and Orchestrating Referrals
- 07 - Increasing customer lifetime value and orchestrating referrals
Conclusion
- 08 - Conclusion
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